ENTREPRENUER Guest Speaker “Mr.Chanun Somboonvechakarn, managing director of Ouay Un Dispensary Co, Ltd (Ouay Un Osoth)”

August 19, 2019

Mr.Chanun Somboonvechakarn is the managing director and the third generation head of management of Ouay Un Dispensary Co, Ltd (Ouay Un Osoth), one of Thailand’s best known and longest running herbal medicine manufacturers, a leader in health trends and innovations in the world of herbal medicine.

Key takeaways:

PRODUCT DEVELOPMENT PHILOSOPHY

New Product: No Cannibalism

New Function / Usage

New Target Customers

Added Convenience

Prosuct Life Cycle > 1O Years

PRODUCT INNOVATION

• Opportunity and market gap

• Inspired by formula of grandpa

• Alternative choice for parents

• Start relationship with customer